What drives online-to-offline purchase intention in a VR store? An examination of affective and cognitive factors
Kuo‐Lun Hsiao, Chia‐Chen Chen, Kuan‐Yu Lin, Hui-Ya Hsu
Topics & Concepts
EmpathyPsychologyContext (archaeology)FeelingStructural equation modelingCognitionAdvertisingOnline and offlineTheory of reasoned actionAction (physics)Social psychologyComputer scienceBusinessNeuroscienceBiologyPaleontologyOperating systemPhysicsMachine learningQuantum mechanicsVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourDigital Marketing and Social Media