The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service
Joaquim Silva, Elisabete Sá, Marco Escadas, Joana Carvalho
Topics & Concepts
PsychologyService (business)Public transportAdvertisingMarketingCognitionRecreationBusinessApplied psychologySocial psychologyEngineeringEcologyTransport engineeringBiologyNeuroscienceOlfactory and Sensory Function StudiesConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies