Measuring consumer attitudes using text highlighting: Methodological considerations
Sara R. Jaeger, Gastón Ares
Topics & Concepts
Context (archaeology)Meaning (existential)Task (project management)PsychologyReliability (semiconductor)Content (measure theory)Social psychologyMathematicsPower (physics)PhysicsQuantum mechanicsMathematical analysisEconomicsPsychotherapistPaleontologyBiologyManagementOrganic Food and AgricultureConsumer Behavior in Brand Consumption and IdentificationSensory Analysis and Statistical Methods