Consumers awareness of white-striping as a chicken breast myopathy affects their purchasing decision and emotional responses
Leila Moreira de Carvalho, Sonia Ventanas, Lary Souza Olegário, Marta Suely Madruga, Mario Estévez
Topics & Concepts
PurchasingMyopathyChicken breastTastePsychologyPopulationAdvertisingMedicineFood scienceBusinessMarketingEnvironmental healthInternal medicineBiologyNeuroscienceSensory Analysis and Statistical MethodsMeat and Animal Product QualityAnimal Nutrition and Physiology