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Database Report: Twin-2K-500: A Data Set for Building Digital Twins of over 2,000 People Based on Their Answers to over 500 Questions

Olivier Toubia, George Gui, Tianyi Peng, Daniel J. Merlau, Ang Li, Haozhe Chen

2025Marketing Science11 citationsDOIOpen Access PDF

Abstract

We introduce a public data set for building digital twins of more than 2,000 people based on their answers to more than 500 questions.

Topics & Concepts

Set (abstract data type)Computer scienceData setData scienceInternet privacyMicroeconomicsAdvertisingEconomicsBusinessArtificial intelligenceProgramming languageCognitive Science and MappingData Visualization and AnalyticsInnovation Diffusion and Forecasting