Exploring the role of augmented reality in purchase intention: Through flow and immersive experience
Kanishka Pathak, Gyan Prakash
Topics & Concepts
Augmented realityAntecedent (behavioral psychology)FeelingDimension (graph theory)Order (exchange)Customer experienceImmersive technologyService (business)Structural equation modelingComputer scienceProfitability indexVirtual realityPsychologyMarketingBusinessHuman–computer interactionSocial psychologyMathematicsMachine learningPure mathematicsFinanceVirtual Reality Applications and ImpactsAugmented Reality ApplicationsConsumer Retail Behavior Studies