Role of Artificial Intelligence (AI) in Changing Consumer Buying Behaviour
Koushiki Biswas, Gourango Patra b
Abstract
This case study examines how positively Artificial Intelligence (AI) has affected marketers' capacity to analyse and comprehend customer behaviour. Marketers are studying how people act online in order to improve the effectiveness of their marketing plans and strategies. Given the enormous amount of data presently available and the frequency of data breaches, AI might be the solution. By studying millions of instances, an image recognition technology may be able to detect and classify objects in photographs. A chatbot can learn to have realistic conversations with people by being shown instances of text chats. To keep ahead of the competition, businesses must now leverage the greatest AI talent. It can shed light on each stage of the customer journey and help marketers better understand the driving forces behind consumer behaviour. When done correctly, it can result in positive outcomes including a higher client lifetime value and stronger client connections. Marketing teams may use AI to decipher massive amounts of data in order to utilise the information and identify the target market. They can utilise it to create user-centred sales funnels and base their marketing strategies on them. More traffic is ultimately generated, which is positive for marketing teams looking to convert visitors. Technology like artificial intelligence (AI) is changing the way we view and comprehend marketing.