The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
Eric Holdack, Katja Lurie-Stoyanov, Harro Fabian Fromme
Topics & Concepts
PsychologyWearable computerSocial psychologyAdvertisingBusinessComputer scienceEmbedded systemVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourConsumer Retail Behavior Studies