Litcius/Paper detail

Harnessing 6G for Consumer-Centric Business Strategies Across Electronic Industries

A. Ravisankar, A. L. Shanthi, S. Moghana Lavanya, M. S. Ramaratnam, V. Krishnamoorthy, Sampath Boopathi

2024Advances in marketing, customer relationship management, and e-services book series55 citationsDOI

Abstract

The advent of 6G technology promises revolutionary advancements in connectivity, offering not just faster speeds but a paradigm shift in consumer experiences across electronic industries. This chapter delves into the realm of leveraging 6G beyond its connectivity prowess, exploring how it serves as a catalyst for innovative and consumer-centric business strategies. By examining its potential impact on various sectors—such as augmented reality, healthcare, autonomous vehicles, and smart cities—this chapter illuminates the transformative power of 6G. Through a detailed analysis of its capabilities, challenges, and the integration of AI, IoT, and edge computing, this chapter aims to provide insights into harnessing 6G's potential to drive a new wave of personalized and immersive experiences, redefining the landscape of consumer engagement in the electronic industry.

Topics & Concepts

BusinessElectronic businessIndustrial organizationMarketingBusiness modelAdvanced Wireless Communication TechnologiesIoT and Edge/Fog ComputingDigital Platforms and Economics