Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang Barrera, Denish Shah
Topics & Concepts
MetaverseViewpointsScope (computer science)MarketingComputer scienceKnowledge managementSociologyBusinessVirtual realityHuman–computer interactionArtVisual artsProgramming languageVirtual Reality Applications and ImpactsImage and Video Quality Assessment