ENHANCING DIGITAL LITERACY OF SENIOR CITIZENS
Nalin Simasathiansophon, Phinyar Chaisongkram, Pongrapee Kaewsaiha, Kongsak Boonarchatong
Abstract
As information and communication technology (ICT) becomes part of our life, we need to understand how to effectively use it. Especially, when internet can be reached by all, money transaction and buying products/services through online platform becomes normal. Because of this, digital technology can help to complete our needs. This research, thus, aims to analyze senior citizens behavior and to enhance their digital literacy. Population of this research is Thai senior citizens who are aged 60 and over. 35 samples are selected using purposive sampling method. Then data has been collected using questionnaire via online platform. Statistics used in this research include average, mean, frequency, standard deviation, and t-test. The results show that senior customers often use digital technology when they transfer money to another account and purchase products online. The product/service they brought normally is household goods, food, and drink. After the seniors learn how to use digital technology from our instructional media, they have increased a digital literacy rate significantly at statistical level of .01.