Litcius/Paper detail

When robot appearance and service style interact to influence customers’ willingness to pay: The mediating role of perceived restaurant quality

Stephanie Hui‐Wen Chuah, Joaquim Dias Soeiro

2025International Journal of Hospitality Management24 citationsDOI

Topics & Concepts

Willingness to payBusinessService qualityMarketingQuality (philosophy)Service (business)Style (visual arts)AdvertisingPsychologyHospitality industryTourismEconomicsMicroeconomicsGeographyPhilosophyEpistemologyArchaeologyAI in Service InteractionsSocial Robot Interaction and HRIDigital Marketing and Social Media
When robot appearance and service style interact to influence customers’ willingness to pay: The mediating role of perceived restaurant quality | Litcius