GCNEXT: graph convolutional network with expanded balance theory for fraudulent user detection
Wataru Kudo, Mao Nishiguchi, Fujio Toriumi
Abstract
Abstract Rating platforms provide users with useful information on products or other users. However, fake ratings are sometimes generated by fraudulent users. In this paper, we tackle the task of fraudulent user detection on rating platforms. We propose GCNEXT (Graph Convolutional Network with Expended Balance Theory), an end-to-end framework based on graph convolutional networks (GCNs) and expanded balance theory, which properly incorporates both the signs and directions of edges. The experimental results on seven real-world datasets show that the proposed framework performs better, or even best, in most settings. In particular, this framework shows remarkable stability in inductive settings, which is associated with the detection of new fraudulent users on rating platforms. Furthermore, using expanded balance theory, we provide new insight into the behavior of users in rating networks that fraudulent users form a faction to deal with the negative ratings from other users. The owner of a rating platform can detect fraudulent users earlier and constantly provide users with more credible information by using the proposed framework.