The effect of persuasive/possessing information regarding GMOs on consumer attitudes
John L. Stanton, Golnaz Rezai, Stephen L. Baglione
Abstract
The concept of genetically modified foods is becoming increasingly popular. Consumer attitude towards GMOs is influenced by various factors, including food safety, quality, and taste. This shows the dire need to understand current consumer attitudes towards GMO (genetically modified organism) products, especially since there are growing concerns locally and globally related to their health, finance, and environmental safety. Hence, the study's objective is to determine the extent to which government information influences and changes current consumer attitude of GMOs. Once consumers were “forced” to read a trusted scientific statement on the safety of GMOs, their concerns about whether it is bad for your health or caused cancer decreased significantly.