How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
Belém Barbosa, José Ramón Saura, Dag Bennett
Topics & Concepts
MarketingDigital marketingLoyalty business modelMarketing researchCustomer engagementComputer scienceRelationship marketingBusinessKnowledge managementVoice of the customerCustomer advocacyMarketing managementSocial mediaWorld Wide WebService qualityService (business)E-Learning and Knowledge ManagementDigital Marketing and Social MediaService and Product Innovation