I've got the power: Encouraging pro-environmental behavior through messaging
Archana Mannem, Andrea Heintz Tangari, Megan J. Baran
Topics & Concepts
BusinessMarketingProduct (mathematics)Consumption (sociology)Environmental impact assessmentEnvironmentally friendlyOrder (exchange)PerceptionAdvertisingIntervention (counseling)Environmental economicsPsychologyEconomicsPsychiatryBiologyEcologyGeometrySociologyFinanceSocial scienceNeuroscienceMathematicsEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification