The Effectiveness of E-Marketing on Marketing Performance in Jordanian Telecommunications Companies: Exploring the Mediating Role of the Competitive Environment
Abdullah Alsokkar, Jassim Ahmad Al-Gasawneh, Ahmed Alamro, Mohammed Binkhamis, Mahmoud Alghizzawi, Tahreer Abu Hmeidan
Topics & Concepts
MarketingBusinessMarketing managementMarketing mixPromotion (chess)Marketing researchMarketing strategyCompetitive advantageDigital marketingReturn on marketing investmentCompetition (biology)Relationship marketingSample (material)BiologyEcologyPoliticsLawPolitical scienceChromatographyChemistryOrganizational and Employee PerformanceTechnology Adoption and User BehaviourOrganizational Leadership and Management Strategies