The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory
Ebrahim Forghani, Reza Sheikh, Seyed Mohammad Hassan Hosseini, Shib Sankar Sana
Topics & Concepts
Rough setDigital marketingComputer scienceOrder (exchange)Set (abstract data type)MarketingMarketing strategySoftwareMarketing researchData miningBusinessProgramming languageFinanceRough Sets and Fuzzy LogicConsumer Market Behavior and PricingAdvanced Text Analysis Techniques