The Effect of Fake Reviews on e-Commerce During and After Covid-19 Pandemic: SKL-Based Fake Reviews Detection
Hina Tufail, Muhammad Usman Ashraf, Khalid Alsubhi, Hani Moaiteq Aljahdali
Abstract
The outbreak of Covid-19 and the enforcement of lockdown, social distancing, and other precautionary measures lead to a global increase in online shopping. The increasing significance of online shopping and extensive use of e-commerce has increased competition between companies for online selling. Highlights that online reviews play a significant role in boosting a business or slandering it. Product review is an essential factor in customers’ decision-making, leading to an intense topic known as fraudulent or fake reviews detection. Given these reviews’ power over a business, the treacherous acts of giving false reviews for personal gains have increased with time. In our research, we proposed a fake review detection model by using Text Classification and techniques related to Machine Learning. We used classifiers such as Support Vector Machine, K-Nearest Neighbor, and logistic regression (SKL), using a bigram model that detects fraudulent reviews based on the number of pronouns, verbs, and sentiments. Our proposed methodology for detecting fake online reviews outperforms on the yelp dataset and the TripAdvisor dataset compared to other state-of-the-art techniques with 95% and 89.03% accuracy.