Relationship between tourists’ local food experiencescape, satisfaction and behavioural intention
Senthilkumaran Piramanayagam, Surbhi Sud, Partho Pratim Seal
Abstract
Local food plays a significant role in the overall experience of tourists. It is a unique and valuable source of differentiation which is used to enhance tourist’s experience. The study aims to examine the role of local food experience and its impact on tourist’s memorable experience, satisfaction and behavioural intention in New Delhi, the capital of India. Through the survey response from 346 tourists, we found that local food experiencescape has a significant positive impact on memorable tourism experience. The result of the study also implies that destinations local food experience has a vital role in providing a memorable tourism experience which in turn makes the tourist more satisfied and intent to revisit.