Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question
Jiahui Song, Yixun Xia, Fang Zhong
Topics & Concepts
SatisficingJARScale (ratio)PsychologyProduct (mathematics)CognitionPoint (geometry)Cognitive psychologyRange (aeronautics)StatisticsEconometricsSocial psychologyComputer scienceMathematicsArtificial intelligenceOperating systemPhysicsMaterials scienceComposite materialGeometryNeuroscienceQuantum mechanicsSensory Analysis and Statistical MethodsConsumer Market Behavior and PricingEconomic and Environmental Valuation