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Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question

Jiahui Song, Yixun Xia, Fang Zhong

2021Food Research International16 citationsDOI

Topics & Concepts

SatisficingJARScale (ratio)PsychologyProduct (mathematics)CognitionPoint (geometry)Cognitive psychologyRange (aeronautics)StatisticsEconometricsSocial psychologyComputer scienceMathematicsArtificial intelligenceOperating systemPhysicsMaterials scienceComposite materialGeometryNeuroscienceQuantum mechanicsSensory Analysis and Statistical MethodsConsumer Market Behavior and PricingEconomic and Environmental Valuation
Consumers with high frequency of ‘just about right’ in JAR scales may use lower cognitive effort: Evidence from the concurrent 9-point hedonic scale and CATA question | Litcius