Better Wealth, Better Health: Wellness Hotel Attributes and Consumer Preferences in China
Zhihui Li, Yixing Gao
Abstract
With consumers’ increased health awareness, the pursuit of healthy lifestyles, increasing wealth, and the growing aging population, the wellness hotel market has experienced significant growth in China. Following in-depth interviews and on-site observations with six experienced industry practitioners, 20 wellness hotel attributes were identified. In addition, a consumer survey was conducted to further evaluate the consumers’ attitudes and visit intentions toward wellness hotel attributes. The results contribute to the wellness hotel literature and provide important managerial implications for wellness hotel practitioners.
Topics & Concepts
ChinaMarketingBusinessHotel industryHealth benefitsPopulationConsumer satisfactionAdvertisingTourismMedicineEnvironmental healthGeographyArchaeologyTraditional medicineGlobal Healthcare and Medical TourismCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification