Digital transformation and innovation in business: the impact of strategic alliances and their success factors
Igor Kryvovyazyuk, Ігор Брітченко, Serhii Smerichevskyi, Liubov Kovalska, Viktoriia Dorosh, Pavlo Kravchuk
Abstract
The purpose of the article is to reveal the scientific approach that substantiates the impact<br> of the creation of strategic alliances (SA) on the digital transformation of business and the<br> development of their innovative power based on identified success factors. The aim was<br> achieved using the following methods: abstract logic and typification (for classification of<br> SA’s success factors), generalisation (to determine the peculiarities of SA’s influence on<br> their innovation development), analytical and ranking method (to determine the relationship<br> between the dynamics creating of SA and the degree of acceleration of digital<br> transformation), expert evaluation (to determine the degree of influence of SA success factors<br> by business areas). Implementing a business-integrated approach to understanding digital<br> transformation will accelerate the implementation of innovation and organisational change,<br> identifies future prospects for market, customer and business relationships, highlighting the<br> importance of researching the factors that ensure their success. An alternative vision of SA’s<br> success factors is suggested, which are determined by the possibilities of the organisation of<br> partnerships and organisational culture, integration of business sectors, compatibility of<br> management goals, external relevance, obtaining synergies. Innovation is considered by the<br> authors as an integration factor that reconciles all groups of SA success factors, giving them<br> the necessary focus to solve business problems. The results of the study show that the creation<br> of SA has a significant impact on accelerating and changes the priority of digital<br> transformation of business areas involved in strategic partnerships, and the impact of SA on<br> the development of their innovation power is crucial.