Litcius/Paper detail

AI service may backfire: Reduced service warmth due to service provider transformation

Xingyang Lv, Yufan Yang, Dazhi Qin, Xiaoyan Liu

2025Journal of Retailing and Consumer Services15 citationsDOI

Topics & Concepts

Service (business)Service providerBusinessService guaranteeService designTransformation (genetics)AdvertisingMarketingProcess managementChemistryBiochemistryGeneAI in Service InteractionsBlockchain Technology Applications and SecurityOrganizational and Employee Performance