Disparate Impact of Artificial Intelligence Bias in Ridehailing Economy's Price Discrimination Algorithms
Akshat Pandey, Aylin Caliskan
Abstract
Ridehailing applications that collect mobility data from individuals to inform smart city planning predict each trip's fare pricing with automated algorithms that rely on artificial intelligence (AI). This type of AI algorithm, namely a price discrimination algorithm, is widely used in the industry's black box systems for dynamic individualized pricing. Lacking transparency, studying such AI systems for fairness and disparate impact has not been possible without access to data used in generating the outcomes of price discrimination algorithms. Recently, in an effort to enhance transparency in city planning, the city of Chicago regulation mandated that transportation providers publish anonymized data on ridehailing. As a result, we present the first large-scale measurement of the disparate impact of price discrimination algorithms used by ridehailing applications.