Gastronomic tourism experiences and experiential marketing
Saurabh Kumar Dixit, Girish Prayag
Abstract
Gastronomic tourism is a growing niche in tourism, hospitality, marketing, regional development, and education. Gastronomy also features prominently as an enabler of tourist experiences through eve...
Topics & Concepts
Experiential learningTourismMarketingBusinessTourism geographyAdvertisingSociologyGeographyPedagogyArchaeologyCulinary Culture and TourismConsumer Behavior in Brand Consumption and IdentificationWine Industry and Tourism