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Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers

Munish Saini, Gyan Prakash, Muhammad Zafar Yaqub, Reeti Agarwal

2024Journal of Retailing and Consumer Services26 citationsDOI

Topics & Concepts

BusinessMarketingAdvertisingRetail salesCommerceFood Waste Reduction and SustainabilityConsumer Behavior in Brand Consumption and IdentificationAgriculture Sustainability and Environmental Impact
Why do people purchase plant-based meat products from retail stores? Examining consumer preferences, motivations and drivers | Litcius