Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms
Bao Quoc Truong-Dinh, Tessa Tien Nguyen, Tzu‐Chang Forrest Cheng, Julian Ming-Sung Cheng, Julian Ming-Sung Cheng
Topics & Concepts
Carbon offsetPaymentPerceptionBusinessAltruism (biology)MarketingIncentiveAdvertisingSocial psychologyPsychologyGreenhouse gasEconomicsMicroeconomicsNeuroscienceBiologyEcologyFinanceEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessSustainable Supply Chain Management