Litcius/Paper detail

Emotional and the normative aspects of customers’ reviews

Yana Pashchenko, Mst Farjana Rahman, Md Shamim Hossain, Md. Kutub Uddin, Tarannum Islam

2022Journal of Retailing and Consumer Services69 citationsDOI

Topics & Concepts

NormativeBusinessPsychologySociologyPolitical scienceLawSentiment Analysis and Opinion MiningDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification