Value of nostalgia to agricultural heritage: Consumer’s nostalgia proneness and purchase intention toward traditional tea
Decong Tang, Qiujin Zheng, Bingbing Xu, Manhua Zheng, Jianhong Chen
Topics & Concepts
AgricultureValue (mathematics)SustainabilityPreferenceMarketingBusinessCultural heritageOrder (exchange)Sustainable developmentAdvertisingEconomicsPolitical scienceGeographyComputer scienceLawArchaeologyEcologyBiologyFinanceMachine learningMicroeconomicsCulinary Culture and TourismMedia, Gender, and AdvertisingConsumer Behavior in Brand Consumption and Identification