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Long-term effects of AI-Powered robots on employee creativity in the hospitality industry: psychological mechanisms of human–AI collaboration

Xiaolin Shi, Fei Hao, Yue Yuan

2025Journal of Hospitality Marketing & Management6 citationsDOI

Abstract

This study investigates the impact of AI-powered robots on hospitality employees’ creativity and reveals the psychological mechanisms behind this effect. A within-person design using a weekly survey spanning five weeks was conducted with 109 hospitality employees who interacted daily with AI-powered robots. Data were analyzed using multilevel regression techniques. The results indicate that exposure to AI-powered robots enhances employee creativity, mediated by increased work engagement and decreased emotional exhaustion. The perceived usefulness of the robots negatively moderates the relationship between exposure to AI-powered robots and employee creativity. The findings highlight the dual impact of AI-powered robots on employee creativity, emphasizing the need for a balanced integration of robots and employees.

Topics & Concepts

HospitalityHospitality industryCreativityTerm (time)MarketingBusinessPsychologyCatering industryApplied psychologyKnowledge managementManagementComputer scienceTourismSocial psychologyEconomicsPolitical scienceQuantum mechanicsLawPhysicsAI in Service InteractionsJob Satisfaction and Organizational BehaviorCyberloafing and Workplace Behavior
Long-term effects of AI-Powered robots on employee creativity in the hospitality industry: psychological mechanisms of human–AI collaboration | Litcius