Litcius/Paper detail

AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty

Vai Rawool, Pantea Foroudi, Maria Palazzo

2024Electronic Commerce Research30 citationsDOI

Topics & Concepts

LoyaltyBrand loyaltyBusinessMarketingBrand awarenessAdvertisingAI in Service InteractionsSharing Economy and PlatformsDigital Marketing and Social Media
AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty | Litcius