Litcius/Paper detail

Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships

Jeyoung Oh, Eyun‐Jung Ki

2024Public Relations Review36 citationsDOI

Topics & Concepts

Artificial intelligenceKnowledge managementComputer sciencePolitical sciencePsychologyAI in Service InteractionsPublic Relations and Crisis CommunicationDigital Marketing and Social Media