Litcius/Paper detail

DeFi era: the behavioral intentions toward cryptocurrency in Lebanon

Ali Abou Ali

2024Innovation & Management Review10 citationsDOIOpen Access PDF

Abstract

Purpose This paper examines the factors which impact the behavioral intentions toward cryptocurrency based on signaling theory. Design/methodology/approach Data were collected through online questionnaire, and responses from 223 individuals in Lebanon were analyzed through SEM technique using Amos 24. Findings The outcomes portrayed the positive effect of perceived benefits and trust in cryptocurrency on behavioral intentions toward cryptocurrency; while not supporting the hypothesized influence of herd behavior and regulatory support. Originality/value This paper is among the first studies to adopt Signaling Theory (ST) in the cryptocurrency behavioral intentions research. Moreover, it is of the initial efforts in Lebanon and Middle East in evaluating behavioral intentions to use cryptocurrency, and it provide insights for future researchers, crypto project owners, crypto investors and crypto trading platforms.

Topics & Concepts

CryptocurrencyOriginalityValue (mathematics)Behavioral analysisPsychologyBehavioral economicsBehavioral patternSocial psychologyComputer securityEconomicsComputer scienceApplied psychologyMicroeconomicsCreativitySoftware engineeringMachine learningBlockchain Technology Applications and SecurityDigital Marketing and Social MediaTechnology Adoption and User Behaviour