Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
Ta-Wei Huang, Eva Ascarza
Abstract
The Targeting Operator Characteristic (TOC) evaluates the effectiveness of targeting treatments to individuals predicted to benefit the most, by comparing their average treatment effect (ATE) against the ATE for the entire population.
Topics & Concepts
Term (time)EconomicsComputer scienceBusinessActuarial scienceMarketingPhysicsQuantum mechanicsStatistical Methods in Clinical TrialsStatistical Methods and InferenceConsumer Market Behavior and Pricing