Identifying the key factors of sustainable entrepreneurship in the Nigerian food industry: The role of media availability
Barnabas Nuhu Yakubu, Aidin Salamzadeh, Parisa Bouzari, Pejman Ebrahimi, Mária Fekete‐Farkas
Abstract
Objective: The article's objective is to identify how media could facilitate the effect of sustainable entrepreneurship on consumer purchase behaviour, based on evidence from the food industry in Nigeria.
Topics & Concepts
Key (lock)BusinessEntrepreneurshipFood industryMarketingIndustrial organizationFood scienceComputer scienceFinanceChemistryComputer securityEconomic Growth and DevelopmentInnovation and Socioeconomic Development