Customer acceptability towards AI-enabled digital banking: a PLS-SEM approach
Swaraj S Bharti, Kanika Prasad, Shwati Sudha, Vineeta Kumari
Topics & Concepts
Customer satisfactionMarketingStructural equation modelingBusinessCustomer retentionVariablesCustomer engagementPerceptionTechnology acceptance modelService (business)Knowledge managementService qualityComputer scienceSocial mediaPsychologyUsabilityHuman–computer interactionWorld Wide WebMachine learningNeuroscienceOrganizational and Employee PerformanceTechnology Adoption and User BehaviourCustomer Service Quality and Loyalty