Unlocking my heart: Fostering hotel brand love with service robots
Meijuan Wu, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Keng‐Boon Ooi
Topics & Concepts
TourismService (business)RobotKey (lock)MarketingBusinessStructural equation modelingAnimacyAdvertisingComputer sciencePsychologyArtificial intelligencePolitical scienceComputer securityCognitive psychologyLawMachine learningAI in Service InteractionsDigital Marketing and Social MediaSocial Robot Interaction and HRI