Asking Questions of AI Advertising: A Maieutic Approach
Jack Coffin
Abstract
Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.
Topics & Concepts
PaceAdvertisingAdvertising researchMarketingPsychologyBusinessGeodesyGeographyPsychology of Moral and Emotional JudgmentEthics and Social Impacts of AIConsumer Behavior in Brand Consumption and Identification