Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle
Marina Leban, Thyra Uth Thomsen, Sylvia von Wallpach, Benjamin G. Voyer
Topics & Concepts
Influencer marketingPersonaQuality of Life ResearchBusiness ethicsSocial mediaSociologyNet worthBusinessAdvertisingMarketingPublic relationsArtPolitical scienceComputer scienceHumanitiesWorld Wide WebPublic healthMedicineRelationship marketingFinanceDebtMarketing managementNursingPersona Design and ApplicationsConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social Media