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Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis

Jan‐Benedict E.M. Steenkamp, Alberto Maydeu‐Olivares

2022Journal of the Academy of Marketing Science69 citationsDOI

Topics & Concepts

Confirmatory factor analysisExploratory factor analysisEconometricsFactor analysisStructural equation modelingStatisticsRegression analysisPsychologyMathematicsSensory Analysis and Statistical MethodsCustomer Service Quality and LoyaltyColor perception and design
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