How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?
Deqing Ma, Kaifu Li, Jinsong Hu, Xue Wang
Topics & Concepts
BlockchainLeverage (statistics)Distribution (mathematics)BusinessComputer scienceComputer securityMathematicsArtificial intelligenceMathematical analysisBlockchain Technology Applications and SecurityConsumer Market Behavior and PricingConsumer Retail Behavior Studies