Persuasive strategies for encouraging food waste reduction: A study of temporal focus, message framing, and the role of perceived trustworthiness in restaurant
Yang Xu, EunHa Jeong
Topics & Concepts
TrustworthinessFraming (construction)AdvertisingRegulatory focus theoryBusinessMarketingPsychologyPublic relationsSocial psychologyPolitical scienceEngineeringCreativityStructural engineeringFood Waste Reduction and SustainabilityConsumer Behavior in Brand Consumption and IdentificationEnvironmental Sustainability in Business