Litcius/Paper detail

Proposing a metaverse engagement model for brand development

Anil Bilgihan, Wai Yie Leong, Fevzi Okumuş, Jingyi Bai

2024Journal of Retailing and Consumer Services92 citationsDOI

Topics & Concepts

MetaverseCustomer engagementComputer scienceBusinessPsychologyHuman–computer interactionWorld Wide WebVirtual realitySocial mediaVirtual Reality Applications and ImpactsTechnology Adoption and User BehaviourDigital Marketing and Social Media
Proposing a metaverse engagement model for brand development | Litcius