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Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior

Zheng Han, Kai Chen, Zhuoyuan Ma

2023Journal of Retailing and Consumer Services64 citationsDOI

Topics & Concepts

Framing (construction)Food wasteBusinessFraming effectReduction (mathematics)AdvertisingSocial psychologyPsychologyMarketingEnvironmental economicsEconomicsWaste managementEngineeringPersuasionMathematicsGeometryStructural engineeringFood Waste Reduction and SustainabilityEnvironmental Sustainability in BusinessHalal products and consumer behavior
Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior | Litcius