Interactive effects of social norms and information framing on consumers' willingness of food waste reduction behavior
Zheng Han, Kai Chen, Zhuoyuan Ma
Topics & Concepts
Framing (construction)Food wasteBusinessFraming effectReduction (mathematics)AdvertisingSocial psychologyPsychologyMarketingEnvironmental economicsEconomicsWaste managementEngineeringPersuasionMathematicsGeometryStructural engineeringFood Waste Reduction and SustainabilityEnvironmental Sustainability in BusinessHalal products and consumer behavior