Virtual and augmented reality: Advancing research in consumer marketing
Michel Wedel, Enrique Bigné, Jie Zhang
Topics & Concepts
Augmented realityVariety (cybernetics)Extant taxonVirtual realityMarketing researchMarketingMarketing scienceConceptual frameworkConsumer behaviourComputer scienceKey (lock)Marketing managementBusinessRelationship marketingHuman–computer interactionSociologyBiologySocial scienceComputer securityEvolutionary biologyArtificial intelligenceVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesDigital Marketing and Social Media