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How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change

Karen Page Winterich, Rebecca Walker Reczek, Tamar Makov

2023Journal of the Academy of Marketing Science46 citationsDOIOpen Access PDF

Topics & Concepts

Greenhouse gasAction (physics)Consumption (sociology)Climate changeOrder (exchange)CognitionMarketingRegulatory focus theoryBusinessConsumer behaviourPsychologySocial psychologySociologyCreativityBiologyFinancePhysicsQuantum mechanicsNeuroscienceEcologySocial scienceEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessBehavioral Health and Interventions
How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change | Litcius