Country image of gastronomy and branding Hawker Culture: Local consumers' perception
Bona Kim, Derrick C.H. Lee, Bee‐Lia Chua, Heesup Han
Topics & Concepts
GastronomyIconPerceptionFood cultureMarketingLoyaltyAdvertisingBusinessPolitical scienceTourismPsychologyLawNeuroscienceProgramming languageComputer scienceCulinary Culture and TourismDiverse Aspects of Tourism ResearchConsumer Behavior in Brand Consumption and Identification