Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry
Hassan Alboqami
Topics & Concepts
Influencer marketingLeverage (statistics)CredibilityAttractivenessSource credibilityPsychologyAdvertisingMarketingComputer scienceBusinessArtificial intelligenceRelationship marketingPolitical scienceLawMarketing managementPsychoanalysisPsychology of Moral and Emotional JudgmentSocial and Intergroup PsychologyCultural Differences and Values