Rural small scale farmers’ smart mobile phone usage acceptance prognosticators for agricultural marketing information access
Brighton Nyagadza, Gideon Mazuruse, Tanyaradzwa Rukasha, Peter Mukarumbwa, Charlene Muswaka, Basil Shumbanhete
Topics & Concepts
Likert scaleMobile phoneMarketingAgricultureBusinessScale (ratio)Focus groupRural areaPhoneGeographyPsychologyComputer sciencePolitical scienceTelecommunicationsPhilosophyArchaeologyCartographyDevelopmental psychologyLawLinguisticsAgricultural Innovations and PracticesTechnology Adoption and User BehaviourEconomic Growth and Development